The Daisy Girl ad, also referred to as Peace, Little Girl, created an important turning point in the history of politics and advertising. Although Johnson's attempt at pushing for peace was favorable, the Daisy Girl as was perceived as vicious by many Americans. Johnson's ad was meant to provide Americans the a visual of the tragedy that nuclear weapons could cause.
I think that many people became irritated with Johnson's advertisement because is appeared as though he twisted the words of his opponent to suggest that Goldwater wanted to start a Nuclear war in Vietnam, and tried to use this to frighten voters.
The Daisy Girl advertisement has now become widely known for the effect it had on politics and advertising. It has also become a part of popular culture.
Johnson spoke these words after the blackout in the Daisy Girl ad:
"These are the stakes! To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die"
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